The Magazine Publishers Association

Our mission? To let the world know that magazines are a vital medium at the leading edge of creative communications. Also, to promote to companies the viability of magazines as an important advertising vehicle.

We accomplished both of these objectives by convincing The Today Show that we would present to a national audience the latest and most innovative and visually appealing POP-UP ads that had been appearing both nationally and internationally. And...we brought the president of the Association to act as spokesperson. The segment was one of the longest ever to appear on The Today Show. We also arranged a lengthy Today Show segment on illiteracy and the MPA's campaign against it.