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Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

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Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.

Boys & Girls Clubs of America

National Kids Day

During the summer of 2003, I was retained to develop publicity for National KidsDay, being promoted by The Boys & Girls Clubs of America to set aside a day on the American calendar to honor our children, and the value of parents and grandparents in spending meaningful time with their youngsters.

In a matter of weeks, I was able to enlist the support of television legend Art Linkletter, singer Connie Stevens, and the star of FOX-TV's "Malcolm In The Middle," Brian Cranston. Coverage was arranged on such shows as CBS Sunday Morning and CNN's Sunday Morning News. A major AP story generated tremendous coverage in other media. All those in the field said that celebrities could not be recruited in a short period of time. Furthermore, I was able to make connections with movie and television stars, eliciting their interest in supporting National KidsDay in future years.