(Christian International Relief & Development Agency)
accomplished for this very worthwhile relief agency, dedicated
to crisis control in places such as the Horn of Africa, which
was hit by mass starvation, or Bangladesh, overcome by disastrous
floods. Another World Vision mission is to help effect long
term sustainable relief that helps underdeveloped nations
help themselves and avert short-term crises.
Since World Vision's strength of effort
depends on donations, we constantly sought coverage by feeding
the print and broadcast media with stories about their work.
One example of how we "wedded"
the immediate crisis story of hunger with the benefits of
long-term relief, was generating a video news story on the
Ansokia Valley in Ethiopia. Ansokia was ravaged by starvation
and plague, along with the rest of the country, in the late
'80s. Our story included devastating footage of the cost in
human lives and suffering that hit Ansokia at that time. But
we were interested in telling a story about transformation,
and how, thanks to the relief and sustainable long-term agricultural
development efforts undertaken by World Vision, Ansokia had
become a bread basket not only for Ethiopia but many other
parts of Africa. This "Before And After" miracle
story, which we produced as a video news feature, was carried
by hundreds of American TV stations, as well as network news,
including use of the footage in concert with a live appearance
by Robert Seiple, president of World Vision, in-studio on
The Today Show.
Mr. Seiple's appearance on Today also
became a prelude to a number of other appearances on that
and other network talk shows.